MEET TODAY’S GUEST
Anas Kayssi, App Founder
Anas is a founder and developer based in Kraków, Poland, who is constantly building and testing new products.
One of them, MatchIQ, combined football data with AI analysis in a simple mobile app for fans who follow every match. It grew to thousands of users.
Then he did something most developers never do once, let alone twice: he sold it, in a repeat deal with the same buyer.
In short: Anas Kayssi, a founder and developer based in Kraków, Poland, built the AI football app MatchIQ and sold it to Rounds.com, the AI platform for mobile assets, in a repeat deal. Because it was an international sale, he used escrow for security on both sides. His lesson: separate the emotional value of your app from its business value.
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You’re reading Rounds Insights - stories and case studies from global developers who built, scaled, and successfully exited their software assets. Let’s dive in.
THE CASE STUDY
Builders Who Never Stop Shipping
Why the most prolific developers treat apps like a portfolio, not a marriage.
Most developers build one app and hold it forever. Serial builders think differently. Every product competes for the same two resources, time and capital, and a mature app you hold out of habit quietly takes both from your next idea.
Anas lives by that math.
"As a developer, I'm constantly building and experimenting with new products. Selling MatchIQ was the right decision because it allowed me to free up my time and capital to focus on new projects, while giving the buyer the opportunity to continue developing the app."
— Anas Kayssi
MatchIQ started from a simple idea: make football insights more accessible. Taking it from a concept to a live app with thousands of users, and then to the point where a company wanted to buy it, was one of the proudest milestones of his portfolio.
"For me, the exit was about recognizing when it made sense to move on to the next opportunity."
— Anas Kayssi
What Changes the Second Time You Sell
Familiarity makes it smoother. It doesn't mean you skip the safeguards.
This wasn't Anas's first sale with Rounds, so he already knew the process and the people. That familiarity is a real advantage: no guesswork about the steps, no anxiety about the unknown.
But here's what separates experienced sellers from everyone else. They never get casual about security. It was still an international deal, so Anas insisted on escrow.
"Because it was an international transaction, trust was still important. We used escrow during the transaction, which provided additional security for both sides and made the process more comfortable."
— Anas Kayssi
From accepting the valuation to receiving the funds took about one to two months, which Anas considered reasonable for everything involved: negotiation, documentation, ownership transfer and payment.
"Having Rounds involved made the process more organized and straightforward, particularly because this was an international transaction."
— Anas Kayssi
Rounds is an official partner of Escrow.com payment services.
The Emotional Discount Nobody Talks About
Why the hardest number to get right is the one you attach to your own product.
Every founder overvalues their own app. That's not a flaw, it's human: you know every late night behind it. But buyers price the business, not the backstory.
Anas's advice is blunt and useful: separate the two.
"I would recommend being realistic about valuation and separating the emotional value you place on something you've built from the business value of the product."
— Anas Kayssi
Developers who make that split negotiate better and decide faster, and they get to their next build sooner.
Capital Velocity in Practice
Build, grow, transfer, reinvest. Repeat.
The proceeds went straight back into the pipeline. The exit gave Anas extra capital and flexibility to keep building and experimenting with new apps, and to put more of his resources into his next opportunities.
"An exit can be a great way to turn the work you've put into an app into capital that you can use to build what's next."
3 Rules From a Repeat Seller
▶ Be Exit-Ready From Day One: Keep your app, analytics, revenue data and documentation organized from the start. When an offer comes, you move fast.
▶ Price the Business, Not the Memories: Separate emotional value from business value and your valuation conversations get easier.
▶ Never Skip Escrow: Even with a buyer you know, structure every international deal securely. It protects both sides.
FAQ
Who is Anas Kayssi?
Anas Kayssi is a founder and developer based in Kraków, Poland, who built MatchIQ and sold it to Rounds.com, the AI platform for mobile assets, in a repeat deal.
What is MatchIQ?
MatchIQ is a mobile app that combines football data with AI analysis for fans. Anas Kayssi grew it to thousands of users before selling it to Rounds.com.
Why did Anas Kayssi sell MatchIQ?
Anas Kayssi sold MatchIQ to Rounds.com to free up his time and capital for new projects while the buyer continues developing the app.
How long did the MatchIQ sale take?
Selling MatchIQ to Rounds.com took about one to two months from accepting the valuation to receiving the funds, and Anas Kayssi used escrow because it was an international deal.
What advice does Anas Kayssi give developers planning to sell?
Be realistic about valuation and separate emotional value from business value, says Anas Kayssi, who sold MatchIQ to Rounds.com.
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